IT EN
OUR METHOD / FROM QUESTION TO VALUE

A method to move forward
With evidence at every stage

Every project has its own question, maturity and constraints. Our method connects exploration, design and development with informed decisions, documenting what emerges along the way

Explore the five stages ↓
01 / A CLEAR DIRECTION

The pathway adapts
The rigour remains

We start with what the project needs and define what must become clearer at each stage

The stages are not a mandatory package. We can address a specific need, join a project already under way or coordinate several stages. The scope is agreed before work begins

A review may confirm a direction or show that it needs to change. Continuing, investigating further, adjusting or stopping a line of work are decisions to support with the available evidence

02 / THE DEVELOPMENT PATHWAY

Five stages
One coordinated direction

Choose a stage to explore its objective, activities, client contribution and potential outputs

01/ 05
Discover

The question before the solution

Understand which opportunity merits development and which assumptions need to be tested

Our work

  • We gather the need, context and initial objectives
  • We examine existing alternatives and relevant information
  • We identify uncertainties, constraints and working hypotheses

Your contribution

You share context, priorities and available information. A general description is enough for the initial discussion; confidentiality arrangements are defined before sensitive project materials are shared

WHAT THIS STAGE MAY PRODUCE

An initial view of the opportunity, assumptions to test and missing information

THE REVIEW POINT

Is the need clear enough, with a concrete reason to investigate further?

02/ 05
Design

A direction becomes a plan

Turn the question into an engagement with objectives, activities, responsibilities and validation criteria

Our work

  • We define scope, expected outputs and included activities
  • We identify the expertise, partners and resources required
  • We structure stages, dependencies, indicative timing and decision points

Your contribution

You agree objectives, priorities, resources and contacts. We review the proposal together before the planned work begins

WHAT THIS STAGE MAY PRODUCE

A work plan and agreed engagement scope, with defined roles, outputs and validation

THE REVIEW POINT

Are objectives, resources and engagement terms aligned?

03/ 05
Develop

Hypotheses meet evidence

Generate knowledge and solutions through the agreed research, design or experimental activities

Our work

  • We activate and coordinate the team required
  • We organise development, tests, samples or prototypes according to scope
  • We collect findings, issues and evidence to guide adjustments

Your contribution

You take part in agreed reviews, provide the planned contributions and assess decisions that affect the pathway

WHAT THIS STAGE MAY PRODUCE

Documented interim findings and, where included, specifications, samples, prototypes or proof-of-concept work

THE REVIEW POINT

Does the evidence support the hypothesis or call for a revision of the plan?

04/ 05
Structure

Results become assets

Make results and knowledge clear, verifiable and usable in subsequent stages

Our work

  • We consolidate documentation, test results and generated knowledge
  • We compare findings with agreed criteria and record limitations
  • We coordinate any specialist assessments of protection and use

Your contribution

You review with us how the work relates to the engagement objectives. We identify what can be used and what still requires further work

WHAT THIS STAGE MAY PRODUCE

An organised set of the agreed materials, recording findings, limitations, open questions and next-step considerations

THE REVIEW POINT

Are the evidence and documentation sufficient for the next decision?

05/ 05
Create value

A result ready for its next step

Define how to apply, use or further develop the value generated

Our work

  • We assess options suited to project maturity and objectives
  • We prepare the steps towards application, industrialisation or market
  • We identify further validation needs and relevant stakeholders

Your contribution

You choose the next direction based on the findings and available resources. Any new work is defined within its own scope

WHAT THIS STAGE MAY PRODUCE

A value-creation pathway with actions, priorities and conditions to address in the next stage

THE REVIEW POINT

Which application is viable, and what conditions are needed to proceed?

Activities, materials and validation criteria are defined in the engagement. The pathway may require revisiting earlier stages or further investigation

03 / ROLES & RESPONSIBILITIES

Working together
With clearly defined roles

CG Research

Keeps direction aligned

Defines the pathway, coordinates contributions and connects findings, issues and decisions. Organises reviews and keeps objectives and activities aligned

The client

Brings context and priorities

Shares the agreed information, appoints contacts and participates in decisions affecting objectives, resources and use of results

Specialists and partners

Contribute where needed

Work on the activities for which they are engaged, with defined expertise and responsibilities. Regulated services require qualified professionals

04 / HOW WE STAY ON TRACK

Reviews guide the work
Decisions move it forward

Review timing and frequency depend on the project. What we define together is which information is needed to decide and when to review it

01

Progress

Agreed reviews of completed work, interim findings and next actions

02

Decisions

Decision points linked to evidence, constraints and open questions

03

Changes

Assessment of how new requirements affect scope, timing, expertise and resources

04

Documentation

Organised materials that make findings, limitations and next steps understandable

05 / AT THE END OF THE ENGAGEMENT

A clear result
Knowledge you can use

Value may take the form of a product, process, method, software or knowledge that enables a better-informed decision

  • Findings against the agreed objectives
  • Materials and documents included in scope
  • Identified limitations and open questions
  • Guidance for use and next steps

Ownership, access and use of results follow the engagement terms. Completion of a stage does not automatically amount to certification, patent protection or permission to market a product

06 / THE FIRST STEP

Let’s start with your question

For the first discussion, we need to understand what you want to develop or improve, where you are starting and which constraints you already know. Technical documents and confidential information can be shared once appropriate arrangements have been defined

Tell us about your need ↗Explore what we do ↗
FROM SIGNAL TO OPPORTUNITY

The right question comes before the method

A short guided path to identify the challenge to start with

Discover your need 8 questions · No registration